Its popularity can be well assessed by the fact that the Sonic series has been able to spread its wings through print media, books, and motion pictures alike. The Sega mascot has become a name to reckon with through its journey from 1991 until now.
The designers Oshima, Hirokazu and Yuji put their creative minds together to invent the fifteen year old anthropomorphic hedgehog who was befitting to be a brand mascot because of his unmistakable blue mane. A team of 15 more people further contributed to the image by dressing him up in red shoes, which was a borrowed infusion of styles between Michael Jackson and Santa Claus.
To help the masses relate to him, sonic the hedgehog was granted an amiable personality. However, the amicability was not to be mistaken for passiveness, as Sonic called upon all his supernatural abilities when he needed to defend those he loved. He could run faster than light and he could roll up into a ball in his defense. This could also be due to his low tolerance with anything or anyone who encroached upon his freedom.
Other characters were also worked on, so that Sonic had a special niche for himself. His main foe was drawn up in the form of Mr. Robotnik aka Dr. Eggman. His ladylove was Amy Rose while his friends were Knuckles and Miles Prower. The distinguishing element was his look alike Metal Sonic.
With all of this, the protagonist for the game series was ready. What Sonic now needed was packaging. The game called for a soundtrack that would keep the tempo alive. Masato Nakamura who was associated with the band dreams come true marvellously did this. Post this; Sega felt the need to market Sonic the Hedgehog, so that the audiences knew that the next big thing after Mario, of Nintendo fame, had arrived. This was done by organizing a Wonder three tour, which prepared the masses for the big launch.
The final launch happened in 1991 with Sonic the Hedgehog. The subsequent glides into a host of other series were very well received. The next series for Sonic the hedgehog was launched the year after and was followed suit by Sonic 3D blast, Sonic R, Sonic Pocket Adventure, Sonic Shuffle, Sonic Rush and the very latest Sonic and the Black Knight. For the year 2010, Project Needlehouse, is planned from Segas kitty.
While the video game industry was occupied with the consecutive successes of Sonic the Hedgehog series, Sega involved them in engaging Sonic in cameo appearances, popular soaps and snippets. The buck did not stop here because the print media also took to Sonic the Hedgehog, fondly. Amongst others, the notable contributions by Sonic are those to Disney Adventures, Virgin Books, Archie Comics, and Manga.
With so much said about Sonic the hedgehog it is no wonder that even though he was designed only as an animation character, it is indeed supernatural to catapult to success consistently over the years.